Our service to the community is delivered from a platform of four strategic themes: Awareness – Raise awareness on dangers of payday lending; increase financial capabilities through direct service resources. Alternatives – Redirect short-term lending from predatory lending to fair options. Asset-Building – Moving MI households from asset-reducing to asset-bldg products & practices. Advocacy – Removing systemic barriers; increasing consumer protections.
Who We Are:
Our Vision

Our Mission

Our Service to the Community
Education & Advocacy
We teach financial education workshops, facilitate financial empowerment programs, and partner with local agencies to advocate for economic justice. We’re honored to serve West Michigan and appreciate the support of our community partners, participants, volunteers, and staff.
Project GREEN lives the values of Diversity, Equity and Inclusion
Read our DEI Policy here:
Diversity, Equity, & Inclusion Statement
Project GREEN’s vision is to turn everyday people into money heroes. This vision is borne partly out of
the reality that too many everyday people are money victims.
The Kellogg Foundation reports that “POC in Michigan earn ⅔ of what their White counterparts earn.
The resolution of this inequity would result in an additional $15B in annual earnings, increasing
Michigan’s spending power and stimulating the economy.” According to the Federal Reserve’s Survey of
Consumer Finances, the median net worth of a white family in 2016 was $171,000 – nearly ten times as
much as that of Black households ($17,150). Traps continue to be set to maintain this disparity. For
example, Pew Charitable Trusts reported that payday loan stores are 2.5 times more likely to be located
in communities of color.
As Project GREEN does its work of raising Awareness of personal financial matters, encouraging and
equipping Asset–Building, creating fair loan Alternatives, and doing Advocacy around economic justice,
we do so with an eye towards communities with the most room for growth. As Kellogg notes, helping
those most in need will in fact boost the overall economy.
Project GREEN is committed to maintaining a culture of diversity and equity in all of our programs and
initiatives. As an organization of empowerment, our strength is in our promise to be inclusive, with
intentional strategies to welcome all and uplift historically marginalized people within our reach. We
seek to identify and equip local, diverse, intergenerational voices and leaders to herald their own
experiences and to work together toward their own solutions.
While our economic empowerment work targets those historically marginalized communities in Kent
County and beyond, Project GREEN affirms that:
1) No person is excluded from organization services due to discriminatory reasons including age,
disability, economic circumstance, race, ethnicity, gender, gender identity or expression, sexual
orientation, world view, political affiliations, spiritual beliefs, marital status, national origin or veteran
status.
2) No one is excluded from consideration for employment or volunteer participation, regardless of age,
disability, economic circumstance, race, ethnicity, gender, gender identity or expression, sexual
orientation, world view, political affiliations, spiritual beliefs, marital status, national origin or veteran
status.
3) The organization strives to intentionally increase inclusive practices and incorporate diversity
throughout its mission, governance board, staff, volunteers, vendors and constituents.
Join us as we help families to rewrite their financial legacy!
Testimonials
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Miriam Gray – regular customer
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Alex White – regular customer
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John Doe – regular customer
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James Swift – regular customer